ABOUT


For two decades, across New York, Sydney and London, Mary Talato has built brands where design meets strategy,
art direction and culture.

From brand strategy to brand worlds that live across every channel, her work spans British Airways,
The Ordinary, Four Seasons, Maison Margiela, Tiffany & Co. and Disney, alongside Art Direction working with Mario Testino and Peter Lindbergh. 

A rare mix of highly creative mind and commercial instinct, she stays close to the work and is always tuned to culture. Motherhood, she says, has taught her to stay curious, and not to sweat the small stuff.

CONTACT
marytalato@icloud.com
LinkedIn
+44 7493 580 201
CURRICULUM VITAE


Work LONDON
2025–Present
Made Thought
Design Director

2024–Present
PICNIC
Editor in Chief & Creative Director

2024–2025
Uncommon Creative Studio, London
Design Director

SYDNEY
2018–Present
The Shape of Things
Founder & Creative Director

2020–2024
Right Angle,
Consulting Creative Director & Designer

2014–2017 eskimo
Creative Director

2013–2014 TBWA
Creative Director

2012–2013
Sunday Style, News Magazines
Creative Director

2011–2012 Moon (WPP)
Senior Art Director & Designer

NEW YORK
2010–2011 Tiffany & Co.
Art Director & Digital Designer (Contract)

2010–2011 Bloomingdale's
Art Director & Designer (Contract)

2009–2010
Chandelier Creative
Art Director & Designer (Contract)

2009
Hearst Magazines
Art Director & Designer (Contract)

2007–2009 Tank Design
Creative Director
2004–2006 News Magazines
Creative Director

SYDNEY
2003–2004 The Gallery
Senior Designer

2001–2003 Amnesia Razorfish
Art Director & Designer

1999–2001
Dupree Design Group
Junior–Midweight Designer

1 999–2001
Junior–Midweight Designer
Skills
Art Direction
Animation
Brand Guidelines
Brand Identity
Brand Refresh
Brand Strategy
Campaigns
Digital Design
Editorial Design
Illustration 
Moving Image
Packaging
Point of Sale
Retail Environment
Social Media
Wayfinding

Exhibitions
 2020
Arts Brookfield
‘The Magnificent Golden Egg-Laying Thingamabob’

A public art piece that turned an upright piano into a whimsical Rube Goldberg-style machine of brass cogs, pulleys, a bicycle wheel, a birdcage and golden eggs. Passers-by were invited to sit, play and enjoy, with a storybook poem that promised a golden egg could bring a smile to anyone feeling down.

Awards 2026
The Ordinary / The Periodic Fable
D&AD Black Pencil, 2 Yellow,
2 Wood Pencils

2026
The Ordinary / The Periodic Fable
Cannes Lions Health & Wellness
Grand Prix

2026
The Ordinary / The Periodic Fable
The One Show, 14 awards

2026
British Airways / Reflections
The One Show Best of Discipline,
Best of Design, 2 Gold, 2 Silver

2026
British Airways / Reflections
Cannes Lions, 3 Silver,
3 Bronze (Outdoor)

2017
Eastland
Good Design Australia, Gold

2016
Opera Australia
Sydney Design Awards, Gold ×2

2016
Canberra Centre
Sydney Design Awards, Silver

2016
Eastland
Melbourne Design Awards, Silver

2016
Eastland
AGDA Design Effectiveness
Distinction

2009
Camouflage Magazine
Graphis, Gold

Press
Campaign (UK)
Cannes Lions coverage
British Airways and The Ordinary

Adweek (US)
The Ordinary / The Periodic Fable

Creative Moment
Work of the Week
The Ordinary / The Periodic Fable

Creative Review
British Airways / Reflections                 

Education
University of Western Sydney
Bachelor of Design
(Honours in VisComm)
Referrals(On Request)


Last Updated 24.10.31
MARY TALATO




The Ordinary ‘The Periodic Fable’This project captures how we've been conditioned as a consumer to believe skincare myths & invites us all to finally wake up to see the truth behind the beauty industry's jargon.

Agency: Uncommon Creative Studio / Role: Design Director
Awards: D&AD Black Pencil · Cannes Lions Health & Wellness Grand Prix, 2026



British Airways ‘Reflections’
 A wordless out-of-home campaign that captures the wonder of flight through the cabin window, from Heathrow to the Bahamas and the Atlas Mountains, with British Airways' logo appearing only as a subtle reflection on the engine.

Agency: Uncommon Creative Studio / Role: Design Director
Awards: The One Show Best of Discipline
Cannes Lions, 2026



The Ordinary ‘Markup Marché’
 A fake grocery store that lays bare the beauty industry's markups, selling everyday essentials dressed up as luxury wellness: a banana renamed the "All-Natural Magical Energy-Boosting Bar" and priced at $175.90. Staged in six cities including London, Toronto, São Paulo and Melbourne, it asks why we accept in beauty what we never would at the grocery store.

Agency: Uncommon Creative Studio / Role: Design Director



4. Test Project
Ian Hamilton Finlay, An Urn for Novalis
1997/98

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.




5. Test Project
Joseph Beuys, Laßt Blumen sprechen
1974
5-7/8 x 4-1/4 inches
offset lithograph on paper

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.




6. Test Project
Emily Harvey
EARTHLY WORKS, 1988

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.




7. Test Project
 Wie Venedig Sehen
Lothar Baumgarten, 1984

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.




8. Test Project
 Exhibition invite postcard
Alfred Jensen, 1991
Pace Gallery  

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.





© Mary Talato